This sets Roku apart from other big players such as Amazon Fire TV, as Amazon’s Fire OS pushes users towards Prime Video and other Amazon services, complicating the user process entirely. It is claimed that “ the average streamer spends more than seven minutes searching for what to watch next”, and with Roku’s forward-thinking approach, could we see them grabbing more of a market share in the UK as one of the only streaming giants to offer such a solution?Īs well as new and innovative ways to capture their audience, one of Roku’s major selling points that could further widen its reach in the UK is its clean UI that avoids pushing users directly towards any one service, allowing users to watch what they actually want to watch. This new weekly program presents users with the top 5 titles to stream that week by leveraging its own data. Recently, Roku launched a new entertainment program called “ Roku Recommends” with the aim of simplifying the process of deciding what to watch. In Q1 of 2021, Roku users streamed 18.3 billion hours of content on Roku devices, a 49% increase year on year, fuelled by the impact of the pandemic as well as a rise in popularity on the Roku platform itself as it continues to push new and innovative ways to engage users. Roku has worked incredibly hard from its humble beginnings to get to where it is today a considerable challenge albeit the circumstances in a rapidly changing industry.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |